A self-starter, who is motivated and driven to succeed. A team player with a great sense of humour. In the last 12 months I started my own business as a promoter called Bleeker Street. During this time I’ve worked alongside artists such as Lior, Katie Noonan and worked with managers and agents from Harbour Agency, Premier Artists, Sony Music. I have worked on brands such as SONY, TIME Magazine, The Wall Street Journal, The Economist, Telstra, The Australian Ballet, Cleo Magazine, and Star City Casino, in Sydney and New York.
2009 News Limited AWARD School, Sydney.
Tertiary: Charles Sturt University, Bathurst, Australia
2004- 2007 Bachelor of Arts in Communications (Advertising)/Bachelor of Business (Marketing)
? Self-starter, who is highly energetic, organised, creative and driven to succeed.
? Hard working, trustworthy, team player, and fast learner.
? Vibrant and enthusiastic attitude.
? Excellent communication, presentation and planning skills.
? Great attention to detail and commitment to meeting deadlines.
? Excellent administration and computer skills. Experience in using Microsoft Office, Adobe CS3, and Final Cut Pro.
Bleeker Street Sydney, NSW
Owner/Director, Nov 2008 – current
I am currently organising a series of charity concerts part time, raising money for Youngcare, a charity dedicated to supporting young people with disability. This includes five SOLD OUT shows with Lior at the Sydney Theatre Company in September 2009. Bleeker Street has also established its own concert called Mahli’s Living Room, launched on November 18, at the Vanguard and was a SOLD OUT show. The Line up featured Katie Noonan, Passenger (UK), Boy & Bear and Serenik. My duties involve:
? Managing a team of 15-20 people.
? Writing, developing and implementing proposals, advertising and marketing plans, and PR plans for the
? Liaising and managing relationships with Youngcare, bands, booking agents, managers, sponsors and partners for the concert.
? Coordinating all aspects of the event from booking artists, organising a back line, creating run schedules and managing budgets.
? Developing and maintaining relationships with professionals from Century Venues, Sony Music, The Harbour Agency, Premier Artists, Select Music, Lior’s Management, Triple J, and Channel 7.
? Managing fundraising through www.everydayhero.com.au/mahli_cooper, and regularly update blogs.
? Managing and running social media through Facebook, Twitter and MySpace.
? Develop and maintain websites under Mahlislivingroom.com.au
? Managing accounts and bookkeeping.
? Promoted Lior’s Sydney Theatre Company shows through social media and online networking.
? Under Bleeker Street I also work as a freelance photographer and have shot at shows including V Festival, Future Music Festival, La Roux and Catcall at the Enmore Theatre, and Bertie Blackman at the Wharf
Oddfellows Sydney, NSW
Part-time Receptionist, Jul 2009 – current
? Meeting and greeting clients in a polite manner.
? Answering phones and transferring calls in a professional and timely manner.
? Organising meetings and booking rooms.
? Copywriting and Art Direction for clients such as Toyota and Corporate Express.
Freelance Copywriter, Various New York City, NY
March 2008 – October 2009
? Developed a business plan for Pita Joe, a new Mediterranean inspired eatery in Manhattan – landing Pita Joe a second investor (pitajoe.com).
? Wrote and edited copy for web for Pita Joe.
? Assisted with administration and accounting for Pita Joe.
? Wrote and edited copy for web content for The Shade Company (shadesco.com) – one of New York’s leading manufacturers of window treatments.
? Sub-editing advertorials for ACP magazines.
International Advertising Association New York Chapter New York City, NY
In 2008, I completed a six-month internship program organised by the International Advertising Association. This involved being selected from international applicants to gain experience working in three different advertising and marketing firms in New York City.
Intern, March 2008 – June 2008
? Assisted with administration, organising and running events such as the Forbes Yacht Party; IAA Global Marketing Summit; Online marketing breakfast at Bloomberg and; Luncheons at The Harvard Club.
? Wrote copy for and designed email blasts. Managed IAA website content.
? Designed posters for events and clients such as The Wall Street Journal, TIME Magazine, Conde Nast
Portfolio, The Economist, The New Yorker, Zenith and Financial Times.
? Attended the AICP NEXT Advertising Award show at the MOMA and workshops.
Push Creative New York City, NY
Intern, June 2008 – Aug 2008
Push Creative is a boutique full service branding agency headed by Emmy Award winning director/producer, Rudy Gaskins. Their major clients are Lexus, Audi, American Express, Fox News, ABC and NBC.
? Assisted with reception and administration.
? Designed graphics for web for Joan Baker, a highly regarded voiceover actor and author in New York.
? Managed web content for Joan Baker’s websites.
International Digital Centre/International Duplication Centre (IDC) New York City, NY
Intern, April 2008 – June 2008
? Wrote copy for and designed a promotional booklet for the company.
? Assisted with editing projects using Final Cut Pro.
? Assisted with administration and duplication of videos from Standard Definition (SD) to High Definition (HD).
? Entertained clients at the Rainbow Room in the Rockefeller Center.
Havenhall/New Beginnings Sydney/New York City
Freelance Advertising & Marketing Consultant, April 2008 – Sept 2008
? Conducted extensive market research for the launch of a new maternity product in the U.S.
? Based on my findings I developed a comprehensive marketing